miércoles, 19 de mayo de 2010

Ecodesign Speech

Sustainable Technological Innovation

It’s an area of Design that is related with industries and it is based on a new way to employ technology in productive processes. It considers using the energy and all type of resources in the best possible way.

Design has to focus on new methods that allow the satisfaction of necessities and desires considering the context and environment, proving if they are true necessities and if they really need a new product or can be satisfied with existing services. This would help to stop the overproduction of unnecessary products.

When a new product is created it has a life cycle similar to this in which all steps are related.

Extraction

There are many alternatives of materials to choose from the nature. We have to select materials that use clean extraction processes with low energy consumption, renewable and recyclable materials. This would help to keep our planet more healthy and clean.

Transportation

A new product must minimize the amount of material employed, reducing its total weight and volume to facilitate the transportation. This would help to reduce costs using fewer amounts of energy, fuel, package and garbage.

Production

Nowadays, there exist a lot of technological alternatives about massive production, and industries must choose the cleaner one, using recyclable and biodegradable materials, opting for methods with fewer numbers of machines. This would help to reduce the impact of industries in the atmosphere and in the nature.

Distribution

Companies should analyze the amount of package that really is necessary, designing an efficient storage and logical way to stack them side by side. This would help in the reduction of distribution trucks and boxes.

Utilization

Many products generate the biggest impact during this stage, because of the energy consummated and a constant waste. A good design must be sure that the product will be used with a clean source of energy and a low consumption of resources, like fuel or electricity.

Rejection

One of the most important objectives is to extend the duration of the products, even as long as the life of the user. Design must develop modular products and consider easy ways of maintaining and repairing them, so they could endure for many years. This would help to fortify and extend the relationship between the user and his product.

Garbage

Consist in getting advantage about wasted materials that can be used again, so they could be recycled and reconditioned for future applications.

Justification

Finally I want to say that a good design is not the one that has a unusual form or a super form, it's the one that consider all this steps, one by one, with the perfects decisions. If a design is able to view the future repercussions in the humans and in the planet, then is able to avoid most of the problems and adopt a perfect form.

Designers and Architects must design with this type of vision, because if they don't do it, nobody will do it... engineers? Maybe, buy not with the sensitivity and creativity that we have.

So, let's make conscious design.



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